Services Provided
Creative Development
Talent & Creator Management
Production
Post Production
Performance Creative Strategy
Multi-Platform Social Deliverables
Winter Unfiltered
When consumers tune out advertising, brands need content that earns attention.
LaGuardia Brothers partnered with DSW and Vince Camuto to develop Winter Unfiltered, a creator-led social campaign built around authentic storytelling, personality-driven content, and social-first execution. Designed to feel native to the platforms where consumers spend their time, the campaign blended entertainment, creator influence, and performance marketing to drive measurable business results.
The campaign generated more than 27 million views, drove over $1.5 million in attributed revenue, and became DSW's highest-performing email acquisition campaign.
The success of Winter Unfiltered demonstrated how creator-led branded content can outperform traditional advertising by building genuine audience engagement while delivering a clear return on investment.